Project Case Study

Elevating a brand and an editorial experience to the next level

Rebranding; New product – Digital Magazine

Overview:

Stamps’ World is a magazine for professional collectors, philatelists, numismatists, philokartists, and business people. Changing market and target audience together with new technical possibilities dictate the new rules to stay on the wave. I led the design process to uncover the new target audience and optimize the magazine and the whole experience for the newly found needs. Below is the developed solution.



The magazine before:


Rebranding and redesign (step I – Rebranding (Print); step II – Optimizing (Digital)):

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